“It is not in the stars to hold our destiny but in ourselves.” ― William Shakespeare.
Saaniya Jackson, the founder of SJ Diamond World, is a testimony to these words, and how this young Psychologist made her way into the world of business is truly remarkable. Entrepreneurship is more than just the process of creating a business. It can take anywhere from months to years. And when Saaniya started her journey, it was literally when all the odds were against the world. How? Because she started her business venture at the onset of the pandemic.
Achieving success as an entrepreneur is hard. To succeed, you will have to learn how to overcome many obstacles. Sometimes, you will even have to spend a substantial amount of money. However, the rewards that you reap will often be worth the effort. While it is true that many entrepreneurs are risk-takers, it is not all about taking risks. Entrepreneurship is undoubtedly a lot of hard work, but it can be the best way to succeed. Being an entrepreneur means being able to create something new for the world, which will help society grow. It’s a great feeling to know that you’re impacting other people’s lives. And Saaniya’s business venture was doing it from day one.
About SJ Diamond World
Musician-turned entrepreneur Saaniya Jackson founded SJ Diamond World. A true believer in the spiritual world, her vision behind starting this venture was to show the world that the stone is for everyone. The company deals in gemstones, moissanite diamonds & healing crystals. She is committed to delivering her clients the best natural, unheated, & untreated products at an affordable price range and her team. SJ Diamond World renders A+++ quality in their products and 100 % authenticity to stop people from getting their hands on any low-quality product.
The company has also added a certification program with India’s most prestigious geological labs to prove the same. Furthermore, they also offer astrological consultations to people and help them choose their lucky stone/crystal or rudraksha.
Who is Saaniya Jackson?
A Psychology graduate from IGNOU, Saaniya was born on 10th August 1994. She also goes by Saaniya Jackson due to her ardent love for Micheal Jackson. She has had many interests, such as singing and dancing, a very hyperactive child. To give her hobbies wings, she even participated in Disney Hannah Montana’s The Big Popstar Dream Contest in May 2009. Later on, Saaniya was awarded Indraprastha Gaurav Award’14-15 for Western singing, Aaj Ki Delhi Achievement Award – 2015 best female singer award & IIFT award for the exceptional performer in international singing. She also grabbed the Rajiv Gandhi Award by Mr. Sandeep Dixit & Anil Choudhary in 2005-6 to secure excellent marks in the CBSE Board Examination.
How did it start?
It all began with the willpower to make a mark for herself in this world. Saaniya is a very enthusiastic woman, and her dedication to her business can be witnessed every second. In her words, “I was not born a businesswoman, but thanks to my parents, especially my mother, I gained enough confidence to start this entrepreneurship journey. It all began when the whole world came to a standstill.”
In 2020, when everything came to a halt due to the pandemic, my parents encouraged me to start something of my own. Since I had a degree in Psychology, my mother suggested getting me into a career in mental healing. Although I liked the idea, I didn’t want to follow the traditional path and was willing to go down the lane of extraordinary efforts. It took a while to figure out, but I found my passion for healing crystals and stones with a lot of research and my mother’s constant support. And today, we have the following celebrities added to our client list, and they have continued to show their support from time to time:
- Bollywood Choreographer Mehar Malik (Owner of Banjara school of belly dance)
- Kavita Kaushik (FIR Fame )
- Sushant Divgikar aka Rani KoHenur
- Sapna sikarwar (Happu Ki Ultab Paltan)
“The path has never been easy, but you know something. All it takes is a sheer will to make your plans succeed. Whenever I look back, it still feels tomorrow but with a very long list of efforts,” further adds Saaniya.
The plans
Our plan for the future is to take alternative healing to the next level where people can find relief mentally through healing crystals. There’s a cure for everything in the metaphysical world. In this time when most people suffer from depression and anxiety, we wanted to let everyone meet their healing buddies in the form of healing crystals because “a stone can change your life.”
Saaniya is inspired by people who spread healing through their inner power. In the future, it’s her dream to work towards welcoming every such soul to join the SJ Diamond family. Her dream goal is to get on onboard these two fine actors –
- Chris Evans
Captain America is her first choice for working on the concepts of natural alternatives healing. We are taking one step at a time to get Chris Evans as the face of SJ Diamond World. He has already spoken about “overcoming depression”, and we think we could see him with us someday with the right amount of effort.
- Tollywood Actor Vijay
He is also on our dream list. We would love to have him join us when the time comes.
“Yesterday, what seems to be impossible is possible today, and what is impossible today will be possible tomorrow,” concludes Saaniya.
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